Selim Zherka: The Mind of a Real Estate Agent

Anyone who’s met a real estate agent would know that they operate on a different mindset than most people. It’s important, though, for people who are dealing with them to know how real estate agents think. The more people understand their agents, the easier the processes and the clearer the lines of communication. And knowing this works both ways, as real estate agents themselves spend considerable amounts of time and effort getting to know their clients.

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For starters, real estate agents will always look for a way to get the available property noticed. More often than not, they urge property owners to put up the initial price at slightly below the market value. Real estate agents know that this will attract people who are looking to purchase property quicker.

Some real estate agents may also be too polite to mention that a house doesn’t look or smell the way it should to be presentable enough to buyers. Not only does a house’s appearance and smell have an impact on the chances of a sale, they also have a bearing on the reputation of the agent showing it. Imagine if an agent had people come over and show the house as a mess, smelling like a dead rat. Prospective buyers would think the same for all the properties in the folder of the agent.

Selim Zherka is a successful investor, developer, consultant, and philanthropist from the Bronx. Learn more about Zherka and his work by visiting this LinkedIn page.